Systems Built
B-Smart
An enterprise social platform across web and mobile where users create content, communicate, earn rewards, and interact with vendor-funded campaigns and redemption journeys.
Starting Overview
Study Overview
Asynk is building B-Smart from scratch as an enterprise social platform available across web and mobile interfaces. Users can create and watch content, communicate with others and earn rewards for eligible engagement; vendors can advertise, fund reward campaigns and promote redeemable products or offers.
Performance Snapshot
Key Metrics Achieved
2
Customer interfaces
3-sided
Ecosystem
Closed-loop
Reward journey
Multiple
Workflow coverage
Problem Solving
Problem Statement
- The product needed to combine the engagement of a social network with a trusted reward economy and measurable vendor advertising.
- It also required controls for moderation, fraud prevention, wallet transactions, campaign budgets and high-volume media delivery.
Proposed Direction
Proposed Solution
- User profiles, content creation, feeds, discovery, engagement and notifications.
- Short- and long-form media experiences with social interactions.
- One-to-one and group communication with user safety controls.
- Reward validation based on watch duration, eligibility, limits and suspicious behaviour.
- Digital wallet with credits, debits, pending rewards and redemption history.
- Vendor onboarding, campaigns, targeting, budgets, reward pools and analytics.
- Marketplace for products, offers, vouchers and reward redemption.
- Moderation, reporting, role-based administration and platform analytics.
- Scalable services for media, messaging, notifications and reward transactions.
Delivery Framework
Project Timeline
Ongoing - multi-phase product development
Phase 1: product discovery, user journeys and platform architecture.
Phase 2: core social, content and communication experience.
Phase 3: rewards wallet, validation and redemption.
Phase 4: vendor advertising, marketplace and analytics.
Ongoing: moderation, optimisation, scaling and feature expansion.
Outcome
Final Outcome
B-Smart is establishing a connected social-reward ecosystem where attention and participation can generate user value while vendors receive measurable advertising and promotion tools. The multi-phase architecture supports continued growth across users, content, campaigns and transactions.
“Today, bSmart is live, and we are very happy to see the outcome of the efforts put in throughout this journey. We truly appreciate the entire Asynk team for their dedication, patience, and professional support.”
Venkat Ch
B-Smart
Quick Answers
Case Study FAQs
A cleaner breakdown of the project scope, problem, solution, and outcome.
An enterprise social platform across web and mobile where users create content, communicate, earn rewards, and interact with vendor-funded campaigns and redemption journeys.
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