Systems Built
Moti Bakery
An e-commerce store that brings a long-standing bakery brand online through local and all-India shopping journeys, secure ordering, and central commerce operations.
Starting Overview
Study Overview
Asynk developed Moti Bakery's e-commerce store, bringing an Ahmedabad bakery legacy established in 1967 into a modern online shopping experience. The store supports local and all-India discovery, product ordering, customer accounts and central commerce operations.
Performance Snapshot
Key Metrics Achieved
2
Shopping journeys
7
Product categories
1 responsive
Storefront
Centralized
Administration
Problem Solving
Problem Statement
- The bakery needed to digitise a large catalogue while separating fresh/local items from products suitable for wider shipping.
- The experience also had to preserve the brand's heritage, build trust and make mobile ordering simple.
Proposed Direction
Proposed Solution
- Heritage-led homepage with product discovery and customer reviews.
- Categories for bread, toast, cake, cookies, khari, savoury and sweets.
- Separate Ahmedabad and All-India collections.
- Product variants for weight, pack size and availability.
- Search, sorting, wishlist, comparison, cart and secure checkout.
- Inventory, orders, customers, discounts, fulfilment and policy management.
- Shipping rules aligned with location and product suitability.
Delivery Framework
Project Timeline
Completed and launched
Brand, catalogue and fulfilment discovery.
Store architecture and responsive interface implementation.
Product, category, variant and inventory setup.
Checkout, payment, local/pan-India shipping and policy configuration.
QA, mobile testing, team handover and launch.
Outcome
Final Outcome
Moti Bakery gained a digital commerce channel that extends its physical-store legacy. Customers can find and order suitable products more easily, while the business manages catalogue, stock, orders, offers and fulfilment from one backend.
Quick Answers
Case Study FAQs
A cleaner breakdown of the project scope, problem, solution, and outcome.
An e-commerce store that brings a long-standing bakery brand online through local and all-India shopping journeys, secure ordering, and central commerce operations.
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