Systems Built
Sustainable Closet
A Shopify fashion storefront that combines brand storytelling, curated collections, product discovery, customer proof, and central e-commerce administration.
Starting Overview
Study Overview
Asynk developed Sustainable Closet's Shopify store to make premium surplus fashion accessible through a modern, conscious shopping experience. The platform combines brand storytelling, curated collections, product discovery, customer proof and central e-commerce administration.
Performance Snapshot
Key Metrics Achieved
6+
Shopping categories
1 responsive
Storefront
Variant-level
Inventory model
Connected
Retention journeys
Problem Solving
Problem Statement
- The brand needed to explain its surplus-fashion model and present frequently changing inventory attractively.
- It also had to make it easy for mobile shoppers to find the right style, size and product while maintaining operational control.
Proposed Direction
Proposed Solution
- Fashion-focused Shopify storefront aligned with the brand mission.
- Collections for essentials, dresses, comfort, bottoms, bags, linen and trending items.
- Product pages with imagery, pricing, variants, stock and purchase actions.
- Search, sorting, cart, secure checkout and customer accounts.
- Variant-level inventory, orders, fulfilment, discounts and policies.
- Reviews, newsletter and Instagram integration supporting trust and retention.
- SEO-ready product and collection architecture.
Delivery Framework
Project Timeline
Completed and launched
Brand, catalogue and customer-journey discovery.
Shopify theme implementation and responsive design.
Collection, product, variant and inventory setup.
Checkout, shipping, policies and marketing connections.
QA, content validation, training and launch.
Outcome
Final Outcome
Sustainable Closet gained a professional digital storefront that communicates its conscious-commerce positioning and enables scalable product, inventory, order and customer management.
“If you are looking to get your website done, you should definitely check them out. Ankita from their team brought my vision to life. After services are too good. You are coming at right place :)”
Shivangi Pilani
Sustainable Closet
Quick Answers
Case Study FAQs
A cleaner breakdown of the project scope, problem, solution, and outcome.
A Shopify fashion storefront that combines brand storytelling, curated collections, product discovery, customer proof, and central e-commerce administration.
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