Systems Built
XBD
A customer-facing website and custom backend CMS for presenting frameworks, book content, thought leadership, learning programmes, and enterprise enquiry journeys.
Starting Overview
Study Overview
Asynk designed and developed XBD's customer-facing website and custom backend CMS. The platform presents the Exponential by Design framework, Anuj Pandey's book and thought leadership, learning programmes, assessments, workshops, advisory services and enterprise enquiry journeys.
Performance Snapshot
Key Metrics Achieved
1
Integrated platform
6+
Managed content types
Multiple
Lead journeys
8
Industry areas
Problem Solving
Problem Statement
- XBD needed to communicate complex AI, ecosystem and exponential-growth concepts with enterprise credibility.
- The team also needed to publish content frequently and capture high-context enquiries without relying on developers for every update.
Proposed Direction
Proposed Solution
- Premium responsive website translating strategic frameworks into accessible sections.
- Book, learning, workshop, advisory and founder-profile experiences.
- Blog, insight, video, testimonial and FAQ publishing.
- Assessment and discovery-call forms with structured lead capture.
- Newsletter subscription and content-led conversion journeys.
- Custom CMS for pages, programmes, media, FAQs, enquiries and SEO settings.
- Role-based administration and central media library.
Delivery Framework
Project Timeline
Completed and launched
Brand, audience and content discovery.
Information architecture, UI system and responsive development.
Custom CMS and structured content models.
Forms, assessments, enquiry and newsletter workflows.
Content population, SEO review, QA, training and launch.
Outcome
Final Outcome
XBD gained a scalable thought-leadership and enterprise lead-generation platform. Its team can independently manage core content while visitors can understand the framework, explore programmes and begin relevant engagement journeys.
Quick Answers
Case Study FAQs
A cleaner breakdown of the project scope, problem, solution, and outcome.
A customer-facing website and custom backend CMS for presenting frameworks, book content, thought leadership, learning programmes, and enterprise enquiry journeys.
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